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- HOW IT WORKS -

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Design the skates of your dreams with Riedell ColorLab at Surf City Skates! For the price of your custom skate boot, you can add as many different colors as there are panels or sections of your skate boot. We offer over 35 leather, metallic leather, and suede leather colors, so you can get as creative as you want when designing your new skates. Click the “Enter” button below access our redesigned online interactive tool allows you to pick the colors for each part of the skate boot and will show you what your skates will look like. Once you are done, simply save your PDF by hitting the “Create Order” button and contact us to order your Riedell ColorLab boots. You can also contact us and we will walk you through the process and help to get your Riedell ColorLab® order placed. 

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RIEDELL FULL CUSTOM BOOTS:

Are you wanting to add a custom graphic, decal, or number to your skate boots? Do you have a foot shape that doesn't seem to fit one of Riedell's standard widths? If you answered yes to any of these questions, then a Full Custom Boot from Riedell is your solution. 

Riedell's finest craftsmen will take your designs and build your custom skate boot to exacting specifications and features. They can make allowances for orthotics, arches, toe room, heel spurs, foot irregularities, bunions, etc. You can choose colors, leather temper, ankle/boot firmness, heel height, and lining materials, plus add custom graphics and much more. If you can dream it, Riedell can build it! 

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           Our customization options include: 

• Custom Graphics

  • Hand-cut leather or embroidery

  • Requires artwork in vector format (.ai is preferable) to be submitted. Some restrictions apply and Riedell reserves the right to decline any custom graphics at its discretion. A signed waiver will also be required acknowledging the following:

    • The submitted artwork is original or submitted with the artist’s permission.

    • The artwork submitted is free from trademark, licensing, copyright limitations, or rights of publicity.

    • You have the legal right and authority to reproduce this design.

    • The submitted artwork is not defamatory or obscene and contains no illegal material.

• Custom widths and lengths

• Addition of straps or backstay finger loops

• Combining parts of 2 boots into one

  • Example: Back half of boot x and the front half of boot y.

• And much more!

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STRUCTURAL CHANGES:

Need to make a couple structural changes to make your boots your own but don’t want or need full customs? Riedell proudly offers customization options to stock boots through special and premium make-ups at great low flat rates. Contact us for pricing.

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CUSTOM EMBROIDERY:
Embroidery work is quoted upon request; pricing varies by design.

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READY TO ORDER YOUR CUSTOM RIEDELLS?

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• Complete your ColorLab Design (by clicking on the ColorLab graphic below) on your own, or with our assistance.

• SAVE your design to your computer

• Visit us in store, call us at 714-655-2266 OR Email us at info@surfcityskates.com. Our staff will go over pricing, production time estimates, and more. ​

• We will provide you with a template upon contacting us to provide tracings of your feet on a piece of paper and measurements of these 5 areas of your foot: the ball, instep, heel, ankle, and top. 

  • Tracings and Measurements should be provided from both a seated and standing position. 

  • We will measure your foot and the custom boot ordering process. However, if you can't make it in to our store, we will gladly walk you through the process.​

• Once we have all the necessary information from you, we will begin to build your dream custom boots.

• A pair of Full Custom Boots will typically take 12–14 weeks for production and shipping.

We guarantee the craftsmanship, materials, and most importantly, the correct fit of your Riedell custom-built boots for one year. If for any reason you are not satisfied with the boots within one year of the purchase date, the boots may be returned for corrections or repair.

Custom boots cannot be returned for a refund.

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Call 714-655-2266 or Email us at info@surfcityskates.com for help and for more details.!